Session 1: "Socials Simplified: Your Digital Blueprint"

Key Themes: Platform Overviews, Content Calendars, Batching Techniques

Dive into the world of social media, exploring different platforms to find the perfect fit for your brand. Learn to build and maintain an effective content calendar, master the art of content batching, and establish a routine that keeps your social presence vibrant and consistent.

● Introduction to Various Social Media Platforms

● Identifying the Right Platforms for Your Brand

● Crafting a Consistent Posting Schedule

● The Art of Content Batching for Efficiency

● Content Strategies: Repurposing and Sharing

● Developing a Regular Social Media Routine

● Resource: Creating Your February Social Media Plan

Session 2: "Brand Buzz: Amplify your Engagement"

Key Themes: Brand Voice, Profile Optimisation, Engagement Strategies

Enhance your brand's digital footprint by crafting a unique voice and optimising your social profiles. Discover the secrets of creating engaging content, using AI tools without losing authenticity, and utilising analytics to refine your strategy and boost your online presence.

● Cultivating Your Brand's Personality and Voice Online

● Profile Perfection: Crafting an Impactful Bio, Logo, and Banner

● Visual Consistency: Leveraging Canva for Brand Imagery

● Writing Engaging, Human-Sounding Captions with AI Assistance

● Strategic Hashtag Use: Balancing Reach and Authenticity

● Timing and Scheduling: Maximising Engagement

● Navigating Insights and Analytics for Informed Decisions

● Regular Review of Analytics for Ongoing Improvement

● Resource: Your Optimisation Checklist

Session 3: "Review Revolution: Listings Leveraged"

Key Themes: Platform Essentials, Profile Optimisation, Power of Reviews

Explore the significance of listings on platforms like TripAdvisor, Google My Business, and ATDW. Learn how to set up and optimise your profiles, understand the impact of customer reviews on SEO, and master strategies to harness reviews for marketing success.

● Essential Platforms: TripAdvisor, Google My Business, ATDW

● Choosing the Right Platforms for Maximum Impact

● Setting Up and Optimising Your Profiles

● Regular Profile Maintenance: A Quarterly Refresh

● Harnessing the Power of Reviews for Marketing and SEO